HELL YES, Ugo Rondinone
New Museum
December 2007 - November 2012
Ugo Rondinone created Hell Yes to inaugurate the façade of the New Museum. It was a symbol of the optimism that surrounded the Museum’s opening of its new building on the Bowery.
Ugo Rondinone, Hell Yes, illuminated sign, 29’ x 9’ x 12”
Images courtesy of Ugo Rondinone and New Museum of Contemporary Art, New York